Discover what it takes to make great-looking product renders for print, packaging, and online marketing materials. By breaking down and investigating real-world examples and what techniques are used to showcase products in reality, instructor Jesse Flores reveals how to create an effective digital lighting workflow using Maya and V-Ray that offers complete control over the lighting in your scene, as well as how to rebuild renders in post-production as the final stage.
With over four hours of lectures, Product Rendering with V-Ray discusses the importance of how to set up your 3D camera in Maya and explains how various angles affect the value of the products you’re shooting as well as how each decision has an impact on your workflow. The lectures also include lighting techniques using HDR images, light textures, and mesh lights in V-Ray, and how each can successfully showcase details within a product to catch a consumer’s eye. The concluding chapters teach how to composite all of the render layers together in Nuke using Cryptomattes to achieve professional-looking final images.
8 Lessons
Jesse Flores's workshop on product rendering draws attention to lighting, composition, and material representation to ensure products look their absolute best for commercial use. Jesse’s goal is to balance artistic choices with physical accuracy while using lighting and contrast to keep the visuals clear. By handling each product part separately and planning for post-production refinements, artists can achieve professional results that effectively showcase product details and materials.
Duration: 19m 13s
This lesson illustrates the complex reality of professional product rendering, where matching reference images often requires creative problem-solving rather than straightforward camera setup. Artists learn to use multiple camera angles, selective visibility controls through V-Ray object properties, and plan for post-production compositing.
Duration: 31m 54s
This lesson goes over an approach to 3D product lighting where Jesse continuously tests, evaluates against references, and refines light placement and properties. The workflow demonstrates that achieving photorealistic lighting often requires separating problematic elements, using advanced texture controls for precise falloff, and planning ahead for compositing adjustments.
Duration: 33m 38s
This lesson demonstrates that rather than achieving perfection in the 3D render through complex light linking, artists learn to separate problematic elements into render layers and use render elements to provide maximum control in compositing.
Duration: 55m 15s
This lesson demonstrates an advanced product visualization workflow that prioritizes control and flexibility through layer separation and refinement. Jesse’s approach of creating dedicated lighting setups for each component, particularly the innovative dome-light technique for chrome surfaces, provides artists with practical methods for achieving photorealistic results.
Duration: 18m 30s
In this lesson, artists will learn a professional rendering workflow that prioritizes flexibility in post-production through comprehensive render pass extraction. By setting up light selects and crypto mattes, artists can make significant lighting and masking adjustments during compositing without returning to the lighting stage, saving considerable time.
Duration: 11m 50s
Jesse’s transparent approach to showing both successes and failures, including camera misalignments, missing render passes, and alpha channel issues, provides valuable real-world learning. The final composite requires additional refinement, the systematic approach to organizing mattes, and managing render elements.
Duration: 48m 1s
In this final lesson, artists discover that professional product rendering involves extensive problem-solving and iteration beyond the initial lighting setup. Jesse demonstrates that maintaining a non-destructive, layered workflow with separated render elements provides flexibility when addressing technical issues or client revisions.
Duration: 43m 36s
Primary tools
For this workshop you’ll need:
Skills Covered
Who’s this Workshop for?
This workshop is designed for intermediate 3D artists and product visualization specialists looking to elevate their rendering skills for commercial applications. Artists with a basic knowledge of Maya who want to master professional product presentation techniques will find Jesse Flores's methods and insights invaluable.
Marketing professionals, packaging designers, and e-commerce artists aiming to create compelling product imagery will also benefit from this workshop. The training covers lighting, camera work, and post-production, providing essential skills for anyone involved in commercial product visualization and brand presentation.
Learning Outcomes
After finishing this workshop, artists will have developed a complete professional workflow for creating high-quality product renders suitable for print, packaging, and digital marketing materials.
Key skills include:
- How to analyze real-world product photography examples and translate techniques into digital workflows.
- How to establish effective 3D camera setups in Maya for optimal product presentation angles.
- How to create professional lighting setups using HDR images, light textures, and mesh lights.
- How to control and manipulate lighting scenarios to highlight specific product details and features.
- How to organize and render multiple passes for maximum post-production flexibility and control.
- How to composite render layers in Nuke using Cryptomattes for seamless professional results.








